Content Strategist

6 days ago

Vadodara, Gujarat, India beBeeSocial Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Social Media Editor

Join us in shaping conversations on social media

This exciting role will see you leading our social media presence across various platforms, driving engagement and growing our online audience.

As a key member of our digital team, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our editorial goals.

  • Develop engaging content across all social media platforms, including Facebook, Twitter (X), Instagram, YouTube, and more.
  • Collaborate with the editorial team to repurpose and promote news articles, opinion pieces, interviews, features, and multimedia content relevant to Karnataka's current affairs, politics, education, careers, culture.

Key Responsibilities:

  • Monitor trending topics, breaking news, and reader engagement on social media channels.
  • Respond promptly and professionally to comments, messages, and mentions.
  • Build a community around our social media presence by encouraging reader interaction, participation in polls, discussions, and feedback.

Audience Engagement:

Track and analyze key social media metrics, such as engagement rates, follower growth, and website traffic. Prepare regular reports on social media performance and provide actionable insights to the editorial team. Use data-driven approaches to optimize content and posting strategies.

Brand Voice & Compliance:

  • Maintain a consistent brand voice across all social media platforms.
  • Ensure all content adheres to journalistic standards and ethical guidelines.
  • Stay updated on the latest social media policies and platform changes.

Collaboration & Innovation:

  • Work closely with design and video teams to produce high-quality visuals and multimedia content for social media.
  • Explore and implement new tools and technologies to enhance our social media presence.
  • Lead social media campaigns around special events, regional features, youth initiatives, interviews, or innovations.

Requirements:

  • Bachelor's degree in Journalism, Mass Communication, Marketing, or a related field.
  • 3-5 years of experience in social media management, preferably within the news/media or education industry.
  • Strong writing and editing skills, with attention to detail.
  • Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
  • Knowledge of SEO best practices and web traffic metrics.
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously.
  • Familiarity with analytics tools like Google Analytics, Facebook Insights, Twitter Analytics, etc.
  • Creative thinking with a strong sense of newsworthiness and timing.

Preferred Skills:

  • Fluency in Kannada is a must.
  • Experience in digital journalism and content creation.
  • Video editing and graphic design skills.
  • Understanding of Karnataka's media and educational landscape, and youth audience preferences.
  • Proficiency in English; knowledge of other Indian languages is a plus.
  • Strong communication and interpersonal skills.
  • Creativity and an eye for detail.

We Offer:

  • The opportunity to work in a dynamic and fast-paced environment.
  • The chance to contribute to a leading media organization and shape conversations in the regional, educational, and youth-focused digital space.

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