Marketing Trade Strategist

5 days ago


Ahmedabad, Gujarat, India Benchmark HR Solutions(India) LLP Full time
About the Role

As a Marketing Trade Strategist at Benchmark HR Solutions(India) LLP, you will play a crucial role in formulating and executing trade marketing strategies. Your key responsibility will be to analyse and identify opportunities for trade inputs and develop a calendar of activities based on this analysis.

The ideal candidate will have a deep understanding of trade marketing concepts and be able to communicate effectively with stakeholders across different levels of the organization. They should also possess excellent data analytical skills and be able to improve data understanding.

In this role, you will be responsible for planning and executing trade offers as per the calendar, ensuring accurate communication of trade schemes down the line, and creating tracking and monitoring mechanisms for each trade offer. You will also need to identify requirements for ITeS and sales automation reports for analytics and monitoring of trade offers.

Additionally, you will create trade loyalty programs for trade partners and align them efficiently to achieve desired results. Measuring the effectiveness and efficacy of all trade offers and making improvements to achieve strategic objectives is also a critical part of this role.

Responsibilities:
  • Develop and execute trade marketing strategies
  • Analyse and identify opportunities for trade inputs
  • Communicate effectively with stakeholders
  • Improve data understanding
  • Create tracking and monitoring mechanisms for trade offers
  • Identify requirements for ITeS and sales automation reports
  • Create trade loyalty programs for trade partners
Qualifications:
  • MBA - Marketing

With an estimated salary range of ₹8-12 lakhs per annum, this is a great opportunity for individuals looking to advance their careers in trade marketing.


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