Director of Growth Marketing

1 week ago

Lucknow, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Role: Senior Manager/AGM Growth & Retention Marketing

We are seeking a seasoned professional to lead our growth and retention marketing efforts.

This is an exceptional opportunity to own user and merchant growth across the entire lifecycle—from performance marketing to retention strategies.

You will build campaigns that scale app downloads, increase stickiness, drive merchant acquisition through smart targeting, and design funnel optimization.

This role requires someone who is strategic enough to plan across multiple channels—but also hands-on enough to tweak budgets, build landing pages, or write CRM flows when needed.

  • Key Responsibilities:
  • Plan and manage paid campaigns (Google, Meta, UAC, ASA)
  • Drive app installs, signups, merchant acquisition, and engagement
  • Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
  • Run A/B tests, segment users, and personalize communication
  • Track and optimize CAC, LTV, retention, CPA, ROAS
  • Own agency relationships and budgets with hands-on execution capability

Must-Have Skills:

  • 8-10 years in growth/performance/lifecycle marketing
  • Experience across both B2C and B2B funnels
  • Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
  • Strong analytics and experimentation mindset
  • Fintech/app/payments background is a strong plus

This is an exciting opportunity to join a dynamic team and shape the future of digital payments.

If you love building marketing engines from scratch, obsess over CAC:LTV, and want to make a meaningful impact, we encourage you to apply.

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