Advanced Digital Marketing Specialist

14 hours ago

Aurangabad, Maharashtra, India beBeeDigitalMarketing Full time ₹ 18,00,000 - ₹ 25,00,000
Programmatic Campaign Manager

As a seasoned professional in the field of digital marketing, you will play a pivotal role in managing day-to-day campaign performance across various Demand-Side Platforms (DSPs) and platforms.

  • You will be responsible for coordinating campaign executions across regions, serving as the primary point of contact with agency and platform stakeholders.
  • Managing campaigns on DSPs through optimization strategies, campaign insights, monitoring, and adjusting pacing to ensure all Key Performance Indicators (KPIs) are met.
  • Developing best-in-class solutions with the agency team based on available technology.
  • Overseeing media tracking and analytics setup and implementation.
  • Communicating daily format, screen, and inventory performance to clients and agencies as needed.
  • Understanding and describing how client goals and KPIs relate to platform activation strategies/tactics across the funnel.

This is an exciting opportunity to join our team and contribute your expertise to drive success in programmatic campaigns. If you have:

  • 4-6 years of experience in managing programmatic campaigns for large clients.
  • Expert knowledge of digital programmatic buying with hands-on experience using DSPs (DV360/TTD/Amazon DSP preferred).
  • A working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • The ability to describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a dynamic environment.
  • Proficiency in MS Excel and PowerPoint, with the ability to organize and consolidate multiple data sources for analysis.
Key Qualifications

We are looking for individuals who possess a unique blend of skills and qualifications. Some of the key requirements include:

  • Strong analytical and problem-solving skills.
  • Excellent communication and project management skills.
  • Ability to work effectively in a fast-paced environment.
  • Experience with programmatic advertising platforms.
  • Knowledge of digital marketing principles and practices.
What We Offer

Our company offers a dynamic and supportive work environment that fosters growth and development. Some of the benefits we offer include:

  • Competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • Collaborative and inclusive work culture.

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