Digital Marketing Strategist
3 weeks ago
Job Title: Digital Marketing Strategist
We are seeking a highly skilled SEO Specialist to join our team at the Boston Institute of Analytics.
Estimated Salary: $80,000 - $110,000 per year
Job Description:
The ideal candidate will have 2-3 years of experience in on-page SEO and link building techniques. This role will focus on driving high-quality traffic, enhancing website visibility, and improving SERP rankings using Google Analytics and other SEO tools.
Responsibilities:
- Conduct thorough keyword research to guide content strategy and drive target audience traffic
- Implement on-page SEO strategies such as optimizing meta tags, headers, URL structures, internal linking, and aligning content with search intent
- Develop and execute link-building strategies, including outreach, guest posting, social bookmarking, and backlink analysis
- Collaborate with the content team to create SEO-optimized content for blogs, landing pages, and product descriptions
- Monitor, analyze, and report on website performance using Google Analytics and other SEO tools
- Identify and address SEO issues like crawl errors, site speed, mobile optimization, and broken links
- Ensure SEO best practices are implemented across all digital content and marketing efforts
- Stay updated with the latest trends in on-page SEO, link building, and algorithm changes
Requirements:
- 2-3 years of experience in SEO, with proven skills in on-page SEO and link-building techniques
- Proficiency in SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz
- Strong knowledge of SEO ranking factors, search engine algorithms, and technical SEO best practices
- Working experience with WordPress
- Analytical mindset with excellent attention to detail and the ability to interpret and act on data insights
- Excellent communication and collaboration skills
Benefits:
- A competitive salary range of $80,000 - $110,000 per year
- Opportunities for professional growth and development
- A dynamic and supportive work environment
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