Digital Marketing Strategist

3 weeks ago


Mumbai, Maharashtra, India Boston Institute of Analytics Full time

Job Title: Digital Marketing Strategist

We are seeking a highly skilled SEO Specialist to join our team at the Boston Institute of Analytics.

Estimated Salary: $80,000 - $110,000 per year

Job Description:

The ideal candidate will have 2-3 years of experience in on-page SEO and link building techniques. This role will focus on driving high-quality traffic, enhancing website visibility, and improving SERP rankings using Google Analytics and other SEO tools.

Responsibilities:

  • Conduct thorough keyword research to guide content strategy and drive target audience traffic
  • Implement on-page SEO strategies such as optimizing meta tags, headers, URL structures, internal linking, and aligning content with search intent
  • Develop and execute link-building strategies, including outreach, guest posting, social bookmarking, and backlink analysis
  • Collaborate with the content team to create SEO-optimized content for blogs, landing pages, and product descriptions
  • Monitor, analyze, and report on website performance using Google Analytics and other SEO tools
  • Identify and address SEO issues like crawl errors, site speed, mobile optimization, and broken links
  • Ensure SEO best practices are implemented across all digital content and marketing efforts
  • Stay updated with the latest trends in on-page SEO, link building, and algorithm changes

Requirements:

  • 2-3 years of experience in SEO, with proven skills in on-page SEO and link-building techniques
  • Proficiency in SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz
  • Strong knowledge of SEO ranking factors, search engine algorithms, and technical SEO best practices
  • Working experience with WordPress
  • Analytical mindset with excellent attention to detail and the ability to interpret and act on data insights
  • Excellent communication and collaboration skills

Benefits:

  • A competitive salary range of $80,000 - $110,000 per year
  • Opportunities for professional growth and development
  • A dynamic and supportive work environment


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