
Senior Executive
2 days ago
Our ideal candidate will be responsible for leading influencer marketing campaigns, developing strategic partnerships with social media influencers, and managing the execution of content collaborations. This role requires a deep understanding of social media platforms, as well as excellent communication and negotiation skills.
Key Responsibilities:- Influencer Outreach & Campaign Management:
- Identify and onboard influencers who align with our brand values, ensuring high-quality content that resonates with our target audience.
- Develop and execute influencer campaigns, focusing on campaign performance and ROI metrics.
- Content Strategy & Execution:
- Collaborate with influencers to create engaging and authentic content that meets our brand guidelines and is optimized for performance.
- Work closely with the brand and product teams to ensure seamless integration of influencer activities with marketing objectives.
- Data Analysis & Reporting:
- Track and analyze campaign performance, identifying areas for improvement and optimizing future campaigns.
- Provide regular reports and insights to stakeholders, ensuring transparency and accountability.
- Cross-Functional Collaboration:
- Work closely with cross-functional teams to ensure alignment and effective execution of influencer marketing strategies.
- Coordinate with agencies to execute campaigns effectively and efficiently.
- Market Research & Trend Analysis:
- Stay up-to-date on the latest trends in influencer marketing and the beauty/wellness industry.
- Identify emerging influencers and innovative campaign ideas that align with our brand goals.
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 1 year of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Ability to work independently and collaboratively as part of a team.
- Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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