Digital Campaign Director

3 days ago


Thiruvananthapuram, Kerala, India MiG Staffing Full time
Job Overview

MiG Staffing is seeking a Digital Campaign Director to lead our email marketing efforts. This is a critical role that requires a strategic thinker who can develop and execute data-driven campaigns.

About the Role:

  • IDentify customer pain points and ideate innovative solutions to enhance user experiences.
  • Develop and execute user-driven campaign strategies informed by ongoing insights.
  • Craft highly personalized, scalable email marketing experiences using marketing automation, behavioral data, and ML-based techniques.
  • Share learnings organization-wide to refine strategies and improve campaign effectiveness.

Responsibilities:

  • Design and implement iterative testing plans to improve campaign effectiveness continually.
  • Drive key performance metrics, including MQLs, SQOs, pipeline, and revenue.
  • Report performance metrics on a regular cadence and optimize campaigns to exceed targets.

Requirements:

  • 10-15 years of expertise in email marketing, with at least 3 years in a leadership role.
  • Proven experience designing and executing data-driven email marketing strategies at scale.
  • In-depth understanding of email technology, including webhooks, APIs, and ETLs.

Compensation:

The estimated annual salary for this role is $150,000 - $220,000, depending on experience.



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