
Drive Growth and Brand Visibility
5 days ago
We are seeking a highly skilled Business Development Executive to drive growth and brand visibility in the Home Painting industry.
The ideal candidate will lead a team of professionals to foster demand, increase secondary sales, and improve brand presence. This role requires a proactive leader with a blend of business acumen, strategic thinking, and a proven track record in business development.
Key Responsibilities:
- Team Leadership: Manage and motivate a team of Demand Generators, Business Development Officers, and Customer Service Managers to achieve targets in demand generation, brand promotion, and customer service.
- Demand Generation: Drive demand at the painter, contractor, and customer levels to support secondary sales growth. Build and maintain strong networks of painters and contractors who actively promote the brand.
- Brand Promotion: Develop and execute Below-the-Line (BTL) promotional strategies, including display drives and brand activations, to increase brand visibility. Ensure product displays and point-of-purchase (POP) materials are strategically placed at various retail counters.
- Scheme Development: Design and manage incentive schemes for painters and contractors, tracking their effectiveness and ensuring successful redemption.
- Stakeholder Engagement: Organize and lead events such as painter, contractor, builder, and dealer meetups to strengthen relationships and gather valuable feedback.
- Business Target Achievement: Set and achieve ambitious targets for the Home Painting business, analyzing market trends and adjusting strategies to drive continuous growth.
Required Skills and Qualifications:
- A strong background in sales and business development, with hands-on experience in driving growth and brand promotion.
- A hardworking, self-motivated leader who can inspire and guide teams toward achieving shared goals.
- Excellent public speaking skills, along with strong written and verbal communication abilities.
- Strong relationship-building skills, with a keen understanding of market dynamics and business development opportunities.
Benefits:
- Competitive salary and performance-based incentives
- Opportunities for career growth and development
- A dynamic work environment with continuous learning opportunities
Others:
This is a full-time, permanent role requiring an MBA with 2-5 years of experience in secondary sales within industries such as Paints, Building Materials, Tiles, Glass, Hardware Fittings, Cement, Sanitary Ware, or Steel.
The ideal candidate should possess strong communication, negotiation, and selling skills, as well as the ability to understand market dynamics and convert leads into business opportunities.
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