Brand & Growth Manager

3 weeks ago

Navi Mumbai, Maharashtra, India Arka Full time

Brand & Growth Manager

Full-time · On-site / Hybrid (Vashi, Navi Mumbai)

About Swarna Bharat

Swarna Bharat is the new digital-first channel from Arka Apex, launching this Independence Day. Our mission is to spark a nationwide cultural movement by retelling Bharat's history, spirituality and unsung stories through short and long cinematic videos. From our lean Navi Mumbai studio we will publish multiple shows that speak to every corner of Bharat—urban and rural alike—fostering genuine pride and informed awareness.

The Role

As Brand & Growth Manager you'll own both the brand foundation and the daily growth engine. You will write and safeguard the Brand DNA; design and maintain reusable visual assets; repurpose long-form episodes into scroll-stopping Shorts, Reels and thumbnails; upload with SEO-rich metadata and disciplined scheduling; plan and launch micro-ad experiments on YouTube, Meta and ShareChat/Moj; build Looker Studio dashboards to track CTR, retention and spend; moderate comments within two hours, run polls, quizzes and WhatsApp forwards; and cultivate a network of micro-influencers who share our cultural purpose. In short, you will ensure every story we publish not only reaches people but moves them.

Immediate Sprint (Week 1)

Draft the Brand DNA and visual kit, ship the first batch of Shorts/Reels and thumbnail variations, set up the keyword grid, playlists and upload calendar, then run a ₹500 test ad and wire the starter dashboard.

What You Bring

  • 1 – 3 yrs in social media or content creation with hands-on brand-building experience (style guides, tone decks, visual systems).
  • Strong command of Canva, Figma, CapCut / Adobe Premiere for rapid asset creation.
  • Working knowledge of YouTube Studio analytics, VidIQ/Tubebuddy and Meta Ads Manager.
  • Crisp Hindi/Hinglish copy for titles, captions and CTAs.
  • Self-starting, data-curious mindset—test, learn, iterate fast.
  • Genuine passion for India's cultural heritage and a drive to spark awareness, not just rack up views.

Nice to have: ShareChat, Moj or WhatsApp Channel experience; prior micro-influencer campaigns.

Why Join Us

Help reignite cultural pride at scale, build a national-level brand from scratch, and blend brand strategy, creative craft and data-driven growth all in one seat—working directly with the founder and seeing your ideas go live in days, not months.

How to Apply

Send your resume + portfolio links to hr@thearka.in

(subject: "Brand & Growth – Swarna Bharat"). Short-listed applicants will receive a brief practical test before a quick video chat.

Ready to turn compelling stories into a cultural awakening? Let's ignite Swarna Bharat together.

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