Deputy Director of E-Commerce Performance Marketing

2 weeks ago

Hyderabad, Telangana, India PepsiCo Full time
Overview

This role will oversee the management of a team to deliver e-Commerce performance marketing services to PepsiCo's Global Business Units. The team will be responsible for the planning, management, and execution of performance marketing campaigns across North America and international markets, leveraging platforms like Amazon, Carrefour, and Criteo. The E-Commerce Performance Marketing Manager will work closely with the Data-Tech Director and the Global IT team to set up and launch the automation platform across retail media network providers.

Responsibilities
  • Partner with local customer leads to deliver annual net revenue objectives through best-in-class marketing campaigns focused on share of voice and conversion.
  • Share results and present learnings through the organization for scale or fail approach.
  • Work closely with the Data-Tech Director & the Global IT team to set up and launch the automation platform across retail media network providers.
  • Liaise with other channels – Display, Social to cross-pollinate learnings and plan search execution.
  • Drive the visibility of customer performance media capabilities across the wider business – Digital / Shopper / Marketing teams - (local & sector) to ensure their inclusion into the media mix.
  • Partner with eCommerce Business Unit leads, marketing and media teams to develop advanced marketing programs to meet brand growth plans.
  • Support eCommerce capabilities development through leading sessions on available marketing tools, best practices and guidance sharing.
  • Conduct forecasting for annual and monthly budgets.
  • Ensure deployment of best practices and innovation in all paid search activities.
  • Build & develop a team of eCommerce performance marketing experts.
  • Liaise with cross-functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search.
  • Stay current with new advances in search engine marketing and the competitive landscape.
Qualifications
  • Hands-on experience and deep working knowledge leading marketing programs across digital channels (display, search, email, mobile).
  • eCommerce and performance marketing mindset—understands how to leverage marketing tactics to target shoppers throughout the funnel to drive conversion.
  • Understanding of data and strong analytical skills with demonstrated ability to own and drive improvement of marketing and business KPIs, particularly in a complex, multi-stakeholder and fluid environment.
  • Ability to balance strategy and execution to make sure we're providing thought leadership for our business units and customers but also executing flawlessly on a daily basis.
  • Technical understanding of eCommerce platform (AMS, Criteo, Citrus) & equivalents with ability to work with product and data teams to advocate for and shepherd new industry-leading capabilities.
  • Strong problem-solving capabilities with a record of finding feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines.
  • Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders and external partners regarding the opportunity in this unique channel.
  • Good attention to detail and ability to spot potential problems and plan to avoid them in advance.
  • Challenge & Influencing Skills – experienced & effective at influencing and challenging senior internal stakeholders and agencies.
  • Fluent in English.

  • Deputy Director of Performance Marketing

    3 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    Job Title: Deputy Director of Performance Marketing About the Role: We are seeking a highly skilled Deputy Director of Performance Marketing to join our team at PepsiCo. As a key member of our marketing team, you will be responsible for leading the development and execution of performance marketing strategies across our e-commerce channels. Key...

  • Deputy Director of Performance Marketing

    3 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    About the RoleThis is an exciting opportunity to join PepsiCo as a Deputy Director of Performance Marketing, where you will play a key role in driving the company's e-commerce performance marketing strategy. As a seasoned marketing professional, you will be responsible for managing a team to provide e-commerce performance marketing services to Global...

  • Deputy Director of E-Commerce Performance Marketing

    2 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    E-Commerce Performance Marketing RoleThis role will oversee the management of a team responsible for delivering e-commerce performance marketing services to Global Business Units. The team will plan, manage, and execute performance marketing campaigns across North America and international markets, including Amazon, Carrefour, and other equivalent retailers....

  • E-commerce Performance Marketing Manager

    1 week ago

    Hyderabad, Telangana, India PepsiCo Full time

    About the RoleThis Deputy Director position plays a key part in PepsiCo's e-commerce performance marketing strategy. The successful candidate will be responsible for managing a team to provide e-commerce performance marketing services to Global Business Units. This includes planning, management, and execution of performance marketing campaigns across various...

  • Senior E-Commerce Performance Marketing Manager

    3 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    Job SummaryThis role will oversee the management of a team responsible for delivering e-commerce performance marketing services to Global Business Units at PepsiCo. The ideal candidate will have a deep understanding of digital marketing channels, including display, search, email, and mobile. They will be responsible for planning, managing, and executing...

  • E-commerce Operations Specialist

    5 days ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Company OverviewGamut HR Solutions is a leading HR consulting firm based in India, known for its streamlined hiring processes.Job OverviewWe are seeking a skilled E-commerce Executive to join our team at Gamut HR Solutions. This full-time position is based in Hyderabad and involves managing e-commerce platforms and product catalogs.Key ResponsibilitiesManage...

  • E-commerce Specialist

    1 week ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Job Title: E-commerce SpecialistGamut HR Solutions is a leading HR consulting firm headquartered in Hyderabad, with a team of 2-10 employees. Our focus is on creating a streamlined hiring process for both employers and candidates.We are looking for a dedicated E-commerce Specialist to join our team. This is a full-time, junior-level position based in...

  • E-commerce Specialist

    2 weeks ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    About Gamut HR SolutionsWe are a dynamic HR consulting firm headquartered in Hyderabad. Our team is dedicated to connecting job seekers with the right opportunities.Job OverviewWe are seeking a talented E-commerce Executive to join our team. The ideal candidate should have a strong background in managing e-commerce platforms and product catalogs.Key...

  • E-commerce Sales Professional

    2 weeks ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Company OverviewGamut HR Solutions is a leading provider of human resources solutions. We help individuals find the right job and assist businesses in recruiting the right talent. With a team of highly experienced professionals, Gamut HR Solutions is committed to delivering excellent results.Job DescriptionWe are seeking a dynamic and motivated e-commerce...

  • Deputy Director of Performance Marketing

    4 days ago

    Hyderabad, Telangana, India PepsiCo Full time

    Job Summary:This role will oversee a team to provide eComm performance marketing services to PepsiCo Global BUs. The ideal candidate will have hands-on experience leading marketing programs across digital channels, with a strong understanding of data and analytical skills to drive improvement of marketing and business KPIs.Key Responsibilities:Partner with...

  • E Commerce Sales Professional

    4 days ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Job OverviewGamut HR Solutions is seeking a skilled E Commerce Sales Executive to drive online sales and revenue growth. The ideal candidate will have experience in e-commerce sales, a passion for delivering exceptional customer service, and a strong knowledge of online sales platforms.ResponsibilitiesIdentify and target potential customers on various...

  • E-Commerce Web Specialist

    4 days ago

    Hyderabad, Telangana, India Akshar School Solutions Private Limited Full time

    We are looking to hire an experienced E-Commerce Web Specialist to build and maintain our clients' e-commerce websites using Magento.Key Responsibilities:Collaborate with the design team to understand project requirements.Set up and configure Magento e-commerce websites.Develop custom modules and extensions using PHP.Design and customize website...

  • Performance Marketing Specialist

    3 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    Job OverviewWe are seeking a highly skilled Performance Marketing Specialist to join our team at PepsiCo. As a key member of our e-Commerce marketing team, you will be responsible for planning, managing, and executing performance marketing campaigns across European markets, focusing on key retailers in the e-Grocery and Pureplay sectors.Key...

  • E-Commerce Integration Specialist

    4 days ago

    Hyderabad, Telangana, India ADCI HYD 13 SEZ Full time

    Job Summary:We are seeking a highly motivated and detail-oriented E-Commerce Integration Specialist to join our API Integration team at ADCI HYD 13 SEZ. In this role, you will be responsible for managing and facilitating the integration of various e-commerce platforms with Amazon's Selling Partner APIs. Key Responsibilities:- Analyze e-commerce platforms and...

  • E-Commerce Business Development Manager

    5 days ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Business Development Manager - E-CommerceGamut HR Solutions is a premier recruitment firm that specializes in finding the right job for job seekers. With a team of experienced professionals, we aim to connect talented individuals with leading companies.We are seeking a Business Development Manager (BDM) with experience in E-Commerce to join our team. As a...

  • E-Commerce Security Specialist

    3 weeks ago

    Hyderabad, Telangana, India PTW Full time

    Job SummaryWe are seeking an E-Commerce Security Expert to join our team at PTW. The ideal candidate will have a strong background in e-commerce platform management and a passion for protecting our brand's intellectual property.Key ResponsibilitiesEnforce intellectual property rights by investigating and preventing counterfeit products from being sold on our...

  • E-Commerce Website Developer

    1 week ago

    Hyderabad, Telangana, India Akshar School Solutions Private Limited Full time

    We are seeking an experienced Magento developer to build and maintain e-commerce websites for our clients at Akshar School Solutions Private Limited.About the RoleThe ideal candidate will have advanced knowledge of Magento and experience with end-to-end e-commerce lifecycle development.ResponsibilitiesCollaborate with the design team to discuss project...

  • E Commerce Sales Specialist

    1 week ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Company OverviewGamut HR Solutions is a renowned provider of HR services. We help individuals find suitable job opportunities and assist businesses in finding the right talent. With a team of highly experienced professionals, Gamut HR Solutions is dedicated to delivering exceptional results.Job OverviewGamut HR Solutions is seeking an E Commerce Sales...

  • E Commerce Sales Professional

    2 weeks ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Company OverviewGamut HR Solutions is a leading provider of HR solutions, dedicated to connecting individuals with the right job opportunities and assisting businesses in finding the ideal talent.Job OverviewWe are seeking a highly motivated and results-driven E Commerce Sales Executive to join our team in Hyderabad, Telangana, India. As an E Commerce Sales...

  • Senior E-commerce Solutions Architect

    2 weeks ago

    Hyderabad, Telangana, India Refining Skills Academy Full time

    About the RoleAs a Senior E-commerce Solutions Architect, you will play a crucial role in shaping our e-commerce solutions. Your responsibilities will include leading the design, development, and deployment of high-performance e-commerce solutions, focusing on PHP and Laravel. You will also be responsible for providing guidance on architectural decisions and...