Senior Brand Strategist

6 days ago

Gurgaon Gurugram Delhi, India beBeeBrand Full time US$ 1,50,000 - US$ 2,00,000

As a key player in shaping the brand trajectory of a leading hospitality company, you will be responsible for driving disruptive brand initiatives that fuel conversations and cultivate affinity.

Your mission is to integrate the company's vision, values, and business goals into South Asia's cultural and digital landscape.

About the Role

This role is critical and includes the following responsibilities:

  • Collaborate with regional teams to develop and implement brand strategy, positioning, and marketing objectives.
  • Serve as a brand guardian, ensuring alignment with the company's vision and values.
  • Leverage your understanding of South Asia's digital, media, and cultural ecosystems to inform strategic decisions.
  • Execute Go-To-Market plans for brand marketing initiatives, developing integrated campaigns that are culturally disruptive and highly engaging.
  • Establish the company at the forefront of cultural conversations, aligning initiatives with travel trends, entertainment, and current affairs.
  • Lead brand storytelling and advocate for the company through an always-on publishing and social advocacy approach.
  • Manage high-profile talent, including negotiation and contract management.
  • Build and manage productive partnerships with creative agencies and influencers to deliver marketing objectives.
Requirements

To be successful in this role, you must have:

  • A Bachelor's degree (BA/BS) required.
  • Minimum 10 years of progressive experience in brand management or marketing leadership roles.
  • Proven success integrating brands into diverse cultural and digital ecosystems.
  • Creative, strategic thinking and strong executional ability.
  • Deep knowledge of South Asia's social, cultural, and digital landscapes.
  • Exceptional interpersonal and communication skills.
About You

We are looking for someone who is passionate about branding and has a strong track record of delivering results-driven marketing strategies.

You should be a skilled storyteller with a deep understanding of South Asia's cultural and digital landscapes.

The ideal candidate will be a strategic thinker with excellent communication and interpersonal skills.

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