Product Development Specialist

1 week ago

Ahmedabad, Gujarat, India beBeeBrand Full time ₹ 9,00,000 - ₹ 12,00,000
About The Role

The primary objective of this position is to support brand development efforts across various product categories.

Key Responsibilities:
  1. Market Understanding: Gain a comprehensive understanding of the target audience, their triggers and barriers; competitive landscape, etc.
  2. New Product Development (NPD): Assist in developing communication strategies for touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
  3. Communication Strategy: Manage consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
  4. Data Analysis: Drive measurement and learnings for marketing initiatives.
  5. Stakeholder Management: Collaborate with cross-functional teams and external partners/agencies/vendors.
  6. Offline Market Research: Conduct market visits to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility and Planogramming.
  7. Support Sales Support, Customer Service, etc. to drive product success.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • Experience handling Offline channel business is mandatory.
  • 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.
  • Highly motivated and self-driven team player.
  • Ability to manage multiple projects simultaneously.
  • Passionate about building a consumer brand.

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