Business Growth Strategist

23 hours ago

Dindigul, Tamil Nadu, India beBeeEntrepreneur Full time ₹ 23,00,000 - ₹ 27,00,000
About the Role

Traya is a pioneering direct-to-consumer hair care platform dedicated to providing holistic treatments for individuals experiencing hair loss.

We leverage personalized consultations, a unique diagnostic platform that combines Ayurveda, Allopathy, and Nutrition to identify the root cause of hair fall.

Our mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Key Responsibilities:
  • Own the category P&L & operating cadence, setting revenue, margin, and efficiency targets, running weekly/monthly reviews, and enforcing unit-economics guardrails.
  • Develop growth strategies and portfolio architecture, defining segment focus, propositions, pricing/packaging, and geo priorities.
  • Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale/kill decisions.
  • Orchestrate acquisition → conversion → retention levers end-to-end, tightening handoffs, reducing leakage, expanding LTV, and stabilizing predictable revenue.
  • Hire and lead a cross-functional squad, set OKRs, coach for performance, and drive adoption of playbooks through SOPs and change management.
  • Stand up trustworthy dashboards and models (cohort, funnel, demand/supply), run scenario planning, and proactively mitigate revenue risk.
Requirements
  • A proven track record as an entrepreneur, founder, or in a founder's office role in a startup/high-growth environment.
  • Strong business acumen with an understanding of healthcare, wellness, or tech-enabled consumer markets.
  • Demonstrated ability to ideate and execute innovative business strategies.
  • Excellent leadership and communication skills, ability to inspire cross-functional teams.
  • Strong networking skills with experience in building strategic partnerships.
  • Comfort operating in fast-paced, ambiguous environments.

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