
Digital Marketing Lead
1 day ago
We are seeking a seasoned Advertising Executive to lead our digital marketing efforts in India. The ideal candidate will have extensive experience in managing Google Ads and Meta Ads campaigns, with a proven track record in the travel industry.
- Create, manage, and optimize Google Ads campaigns to drive traffic and conversions.
- Develop and execute Meta Ads strategies to increase brand awareness and engagement.
- Analyze campaign performance reports to inform data-driven decisions.
- Implement tracking tags for accurate data collection and reporting.
- Conduct thorough keyword research to identify opportunities and optimize ad campaigns.
- Write compelling ad copy that resonates with the target audience.
- Maintain and optimize campaigns to improve performance and achieve key performance indicators (KPIs).
The successful candidate will be responsible for developing and implementing marketing strategies that promote our travel services while working closely with cross-functional teams.
Requirements- Bachelor's degree in marketing or a related field.
- 3-4 years of hands-on experience managing Google Ads campaigns.
- Proven experience in the travel industry.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in Google Ads and analytics tools.
- Excellent analytical skills and attention to detail.
- Strong communication and teamwork skills.
- Ability to manage multiple projects and meet deadlines.
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