Meta Ads Performance Specialist

13 hours ago


Delhi, Delhi, India beBeeSpecialist Full time ₹ 2,50,00,000 - ₹ 3,50,00,000

Job Title:

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Meta Ads Campaign Specialist

About the Role:

We are seeking an experienced Meta Ads specialist to develop and execute paid campaigns on Meta (Facebook & Instagram) that drive performance and meet business objectives. As a key member of our team, you will be responsible for creating, executing, and optimizing high-performing ad campaigns.

Main Responsibilities:

  • Develop, implement, and optimize Meta Ads campaigns across Facebook and Instagram platforms to drive performance and meet business goals.

  • Lead the end-to-end campaign execution process, from creation and audience targeting to ad copywriting and budget management.

  • Conduct thorough audience research and leverage Meta's targeting tools to ensure campaigns reach the desired audience.

  • Analyzing campaign data to optimize CPA, ROAS, CTR, and conversions by refining targeting, bidding strategies, and creative assets.

  • Continuously refine targeting, bidding strategies, and creative assets to improve campaign performance.

  • Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.

  • Forecast and adjust budgets based on performance to ensure optimal ad spend allocation.

  • Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.)

  • Optimize creative assets for engagement, conversions, and campaign performance.

  • Generate and present campaign reports with actionable insights to stakeholders.

Requirements:

  • Proven experience running Meta Ads campaigns with measurable results.
  • Strong understanding of CPA, ROAS, CTR, and conversion tracking.
  • Proficiency in Meta Ads Manager and related tools.
  • Excellent communication and reporting skills.


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