Event Marketing Lead

9 hours ago


Jodhpur, Rajasthan, India beBeeEventMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Lead Event Marketing Specialist

We're looking for a driven and creative professional to lead the execution of our online events, webinars, and masterclasses. You'll be responsible for managing the full event funnel - from audience acquisition to show-up rate, using engaging communication, targeted campaigns, and strategic coordination.

Key responsibilities include:

  • Planning and executing end-to-end online events & masterclasses
  • Driving registrations & attendance through high-performing campaigns via email marketing, WhatsApp broadcasts, SMS campaigns, in-app push notifications, community posts, and more
  • Crafting compelling and clear event communication copy across all channels
  • Coordinating with internal and external stakeholders to ensure event success
  • Analyzing event funnel performance and optimizing continuously

Requirements:

  • Excellent copywriting, storytelling & email writing skills
  • Strong understanding of marketing funnels, audience psychology, and content performance
  • Analytical mindset and ability to draw actionable insights from event data
  • Creative problem-solving and ideation skills
  • Hands-on experience with tools like Mailchimp, Sendinblue, WebEngage, WhatsApp APIs, and CRMs

Preferred qualifications include:

  • Experience running high-volume webinars or online workshops
  • Basic design or video editing skills
  • Background in EdTech, SaaS, or community-led growth

What success looks like:

  • Consistently hitting (or exceeding) registration and attendance goals
  • Delivering high open & click-through rates on campaigns
  • Creating event flows that are scalable, trackable, and repeatable


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