Healthcare SEO Strategist

7 days ago


Noida, Uttar Pradesh, India beBeeSearchEngineOptimizer Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title:

SEO Executive

We are looking for a highly skilled professional with expertise in technical SEO and optimization for generative AI search engines.

The ideal candidate will be responsible for managing the SEO strategy and execution for three websites, focusing on ranking improvements and direct contribution to lead generation and revenue through close coordination with contact center and marketing teams.

This role requires not just ranking improvements but also direct contribution to revenue growth through collaboration with cross-functional teams.

Key Responsibilities:
  • SEO Strategy & Implementation:
    • Develop and execute comprehensive SEO strategies to improve search visibility across Google Search, Bing, and AI-driven search engines.
    • Conduct regular keyword research, with a focus on high-intent patient queries.
    • Optimize websites for Search Generative Experience (SGE) and AI answer engines, ensuring inclusion in AI-sourced responses.
  • Technical SEO:
    • Conduct in-depth technical audits and implement fixes (crawlability, indexation, schema markup, Core Web Vitals, site architecture).
    • Ensure mobile-first optimization and compliance with industry guidelines.
    • Implement advanced schema (Medical Web Page, FAQ Page, How To) to enhance AI search inclusion.
  • Performance Monitoring & Reporting:
    • Track daily/weekly rankings for key target keywords and monitor AI-generated search visibility.
    • Monitor traffic, CTR, conversions, and revenue impact via analytics tools.
    • Provide actionable insights for decision-making.
  • Content Optimization:
    • Collaborate with content writers and marketing teams to create medically accurate, SEO-optimized content.
    • Identify AI search trends and integrate into content strategy.
    • Ensure all medical content follows E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.
  • Revenue & Lead Coordination:
    • Work closely with the Contact Center to track SEO-generated leads and conversions.
    • Optimize landing pages for higher conversion rates.
    • Support call-to-action strategies to drive appointment bookings and inquiries.
  • Cross-functional Collaboration:
    • Coordinate with hospital units and doctors to gather inputs for content and website updates.
    • Conduct occasional on-site visits for photography and direct interviews for content creation.


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