Advanced Data Analyst for Mobile Performance

1 week ago

Mumbai, Maharashtra, India beBeeAnalytics Full time ₹ 12,00,000 - ₹ 18,00,000
Senior Mobile Analytics Specialist

We're seeking a seasoned expert in mobile analytics to drive data-driven decision making and optimize performance across our mobile apps.

  • Mobile Analytics Setup: Implement, audit, and optimize mobile analytics setups using various tools to ensure seamless tracking of user behavior.
  • In-App Event Tracking: Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows to measure campaign effectiveness.
  • Paid Campaign Alignment: Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms to maximize ROI.
  • SKAdNetwork Support: Ensure integration of SKAdNetwork (SKAN) for iOS campaigns and maintain data quality to inform strategic decisions.
  • Attribution Discrepancies: Identify and resolve attribution discrepancies across platforms and reporting systems to ensure accurate measurement.
  • Dashboards and Reporting: Develop dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly and make data-driven recommendations.
  • Documentation: Document all technical setups and collaborate with performance marketing teams to ensure knowledge sharing and efficiency.
Required Skills & Experience

To succeed in this role, you'll need:

  • 3–5 years of hands-on experience with mobile analytics tools.
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
Nice to Have

While not required, having these skills will make you even more effective:

  • Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Knowledge of privacy-first tracking approaches and consent frameworks.
  • Exposure to funnel reporting and cohort analysis for mobile growth.

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