Programmatic Buying Specialist

2 days ago

Jodhpur, Rajasthan, India beBeeDigital Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Programmatic Buying Specialist

We are seeking an experienced professional to lead our programmatic buying efforts. As a Programmatic Buying Specialist, you will be responsible for planning, executing, and managing programmatic campaigns across various digital channels.

Key Responsibilities:
  • Develop digital marketing roadmaps and proposals involving DV360 for clients, incorporating awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage app campaigns on DV360, optimizing for reach, install, and conversion, while linking app analytics platforms to DV360.
  • Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform client account management responsibilities associated with display, TrueView/video/search campaigns by structuring campaigns, IOs, line items, ad groups on DV360/CM/Google Ads platform.
  • Monitor accounts daily and monthly, ensuring budget caps, campaign pacing, lost bidding, impression share, and other important metrics are optimized.
  • Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
  • Communicate with clients/POC to keep campaign achievements in sync with predefined goals.
  • Generate relevant reports at three stages of the campaign – before, during, and after auditing the advertising account and identifying gaps in existing structure and targeting.
Requirements:
  • Intermediate-level programmatic buying skills.
  • Experience working on DV 360.
  • DV 360 certification.
  • Intermediate-level Google Campaign Manager skills.
  • Marketing skills.

We offer a dynamic work environment and opportunities for growth and development.

Please submit your application if you have the required skills and experience.

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