Social Media Strategist

4 hours ago


Coimbatore, Tamil Nadu, India beBeeInfluencer Full time ₹ 15,00,000 - ₹ 17,50,000
Senior Social Media Manager Role

As a senior social media leader, you will be responsible for developing and executing innovative social media strategies that drive business growth and engagement. Our team is passionate about leveraging cutting-edge AI technology to revolutionize how we create and deliver work.

The ideal candidate will have ownership of the social marketing mandate, overseeing social Go-To-Market strategy and influencer campaign management.

  • Briefing and working with agency partners to align, develop, and ensure deliverables are completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations, including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing, and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Informing internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Informing and sometimes implementing paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

You will also develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator ecosystem in India. This includes:

  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.
  • Having good working relationships with influencer agencies, talent management agencies, and content creators.

A successful candidate will collaborate with colleagues across marketing and business teams as well as social teams across APAC and IN to align, inform, and receive support to deliver social marketing plans.

We're looking for an experimental and dynamic mindset with excellent communication and presentation skills to represent the work well in forums with key stakeholders. The ideal candidate will have a passion for and inquisitive about AI and new technologies, with an understanding and knowledge of AI tools being beneficial but not required.



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