Brand Leader

2 days ago

Kottayam, Kerala, India beBeeBrandLeader Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Job Title

We are seeking a seasoned professional to lead the creation and execution of distinctive brand identities for university campuses in India.

This senior leadership role combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

  • Key Responsibilities:
  • Develop a composite brand strategy that balances global equity with unique positioning in the Indian market.
  • Built scalable brand architecture that supports multiple academic programs, partnerships, and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.

You will work cross-functionally with various departments to ensure every interaction delivers clarity, consistency, and emotional resonance. Key deliverables include large-scale influencer marketing campaigns, ATL and BTL marketing, website and digital experience, digital-first brand campaigns, content marketing strategies, brand asset production, KPIs, and brand health tracking.

About the Role

This is a pivotal opportunity to shape how India perceives and embraces global institutions, ensuring every university touchpoint reflects academic excellence and aspirational value.

Skills and Qualifications

The ideal candidate possesses exceptional leadership skills, innovative thinking, and strong communication abilities. A bachelor's degree in Marketing or a related field is required, with a minimum of 5 years of relevant experience in brand management.

Benefits

This role offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

What We Offer

A dynamic work environment, collaborative team culture, and recognition of outstanding performance.

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