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Social Media Strategist

1 month ago


Delhi, Delhi, India INSIDEA Full time
About INSIDEA

We are a fully remote organization, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions. Our diverse services are designed to enhance your brand's online presence and drive real, measurable growth.

Estimated Salary: $80,000 - $110,000 per yearJob Description

As a Senior Social Media Specialist at INSIDEA, you will oversee our client's social media pages and manage their online presence to grow traffic and consumer interaction. Your key responsibilities include:

  • Creating engaging content and developing strategies to align with business goals
  • Designing and implementing multi-channel social calendars with complete ownership of the copy
  • Defining vital social media KPIs, setting specific objectives, and reporting on ROI
  • Researching current benchmark trends and audience preferences
  • Communicating with followers and responding to their queries timely
  • Engaging in social media communities by responding to social media posts and developing discussions
  • Measuring the success of every social media campaign and analyzing competitor activity periodically
Requirements

To succeed in this role, you should have:

  • 4+ years of proven work experience in social media, preferably in a B2B SaaS company
  • Excellent copywriting skills and ability to deliver creative content (text, image, and video)
  • Understanding of SEO and web traffic metrics, knowledge of online marketing channels, and excellent communication skills
  • Familiarity with web design is an added advantage
  • Good understanding of social media KPIs and excellent knowledge of LinkedIn, Twitter, and other social media best practices