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3 weeks ago
We are seeking a skilled Digital Media Strategist to join our team at Zariin Jewelry and Urja by Zariin. This exciting role offers a unique opportunity to lead and elevate our digital presence, driving brand awareness and engagement across various social media platforms.
About the RoleThis full-time position is responsible for developing and implementing creative, data-driven strategies to grow our online presence. As a Digital Media Strategist, you will create content calendars for both Zariin and Urja, ensuring alignment with our brand vision, product launches, and marketing campaigns.
You will also be responsible for researching social media trends, competitor strategies, and audience behaviors to stay ahead of the curve. Your expertise in content creation, community engagement, analytics, and performance optimization will enable us to achieve our goals and exceed expectations.
Key Responsibilities- Develop and implement social media strategies for Instagram, Facebook, and other relevant platforms
- Create content calendars for both Zariin and Urja, ensuring alignment with brand vision and marketing campaigns
- Research social media trends, competitor strategies, and audience behaviors
- Conceptualize and create engaging, high-quality content for posts, Reels, and Stories
- Actively engage with the audience through comments, DMs, and tagged content
- Monitor and analyze social media performance, providing monthly reports with actionable insights
- Proven experience in social media management (preferably in fashion, wellness, or lifestyle)
- Strong creative skills with an eye for design and detail
- Excellent writing and communication skills for crafting on-brand captions and messaging
- Hands-on experience with photography and video content creation/editing
- Familiarity with Instagram trends, tools, and algorithms
- Knowledge of social media analytics and tools like Meta Insights, Later, or Canva
We offer a competitive salary of $85,000 per year, commensurate with experience, plus benefits and opportunities for growth and professional development.
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