Digital Growth Strategist

2 days ago

India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a Marketing Growth Professional to lead our brand's organic expansion and digital presence.

This role involves managing social media, content, influencer outreach, and website updates to grow the brand consistently across all digital touchpoints.

Key Responsibilities:
  • Organic Growth & Social Media
  • • Create and manage monthly content calendars for Instagram, LinkedIn, YouTube, and Threads.
  • • Drive organic mentions through UGC (user-generated content) and barter deals with micro-influencers.
  • • Ensure a minimum number of monthly organic shoutouts across platforms.
  • • Track engagement and analyze what formats/content perform best.
  • • Manage community interactions: comments, DMs, reposts.
  • Ad Creative Development (with Agency Coordination)
  • • Develop ad concepts, briefs, and scripts for digital campaigns.
  • • Work with the design team to deliver creatives and copy (video, carousel, static, reels).
  • • Share approved assets with the performance agency.
  • • Review agency reports weekly and highlight key insights to stakeholders.
  • Website Management
  • • Update website banners and creatives bi-weekly or per campaign.
  • • Check product listings, pricing, and offers for accuracy weekly.
  • • Suggest improvements in content and UX for better conversions.
  • • Coordinate with operations to ensure smooth order flow.
  • Influencer Marketing
  • • Build and maintain a pipeline of micro-influencers (barter) and 1 macro influencer/month (paid).
  • • Coordinate sampling, brief them on brand storytelling, and ensure deliverables go live.
  • • Track influencer content performance and compile reports.
Requirements:
  • Strong knowledge of social media growth & content trends.
  • Creative eye for storytelling, design, and copy.
  • Understanding of influencer collaborations and community-building.
  • Familiarity with website management is a plus.
  • Basic knowledge of ad formats is desirable.
  • Excellent organizational and communication skills.
  • Experience: 1-2 years

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