
Senior Brand Design Strategist
16 hours ago
Design Strategy Role
We're seeking a Senior Brand Design Strategist with expertise in brand identity design, packaging design, and design thinking. The ideal candidate will possess a strong portfolio demonstrating brand identity systems, packaging design projects, and storytelling.
This is a hands-on and collaborative role, working closely with cross-functional teams to bring holistic, future-forward brand experiences to life.
Key Responsibilities:
- Brand Identity Development:
- Develop and refine visual identities including logos, typography, color systems, and brand guidelines.
- Translate brand strategy into cohesive design systems across touchpoints.
- Packaging Design Expertise:
- Design packaging systems for FMCG, consumer appliances, and lifestyle brands.
- Create packaging that balances visual storytelling, category differentiation, and functional practicality.
- Work on structural packaging concepts in collaboration with industrial designers.
- Design Thinking and Creative Strategy:
- Apply design thinking methodologies to solve client challenges with empathy and innovation.
- Participate in workshops, brainstorming sessions, and co-creation sprints with clients and internal teams.
- Contribute to design strategy presentations, mood boards, and concept pitches.
- Collaboration and Execution:
- Work closely with Form Lab and Tech Lab teams to ensure holistic brand-to-product integration.
- Prepare production-ready artwork and liaise with vendors or printers for packaging execution.
- Stay updated with design trends, materials, printing innovations, and consumer insights.
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