Associate Producer, Social Media Content Creator

1 week ago

Gurgaon, Haryana, India Trusted Media Brands Full time
About Us

Trusted Media Brands is a leading community-driven entertainment company that engages over 200 million consumers worldwide across streaming TV, social media, web, and print. Our portfolio of brands, including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content inspired and created by our fans. Together, our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives.

Job Description

We are seeking an experienced Associate Producer for our Creative Department, focusing on creating short-form and long-form user-generated content (UGC) for FailArmy's social channels and website. As a key member of our team, you will be responsible for crafting and publishing engaging video content across various platforms, including Facebook, YouTube, Instagram, Snapchat, and TikTok.

Responsibilities
  • Support the Brand Producer and Creative team in creating franchise short-form and long-form clip-based content for a high-volume, high-impact brand.
  • Support the O&O and Social Channels with original, affiliate, trending, and vertical-first content that can be posted on all socials.
  • Sourcing and approving clips from the Content Acquisitions team to curate the best content for the brand, aligning with our brand voice and vision.
  • Being responsive to creative feedback on clip selection and creative execution of all videos from the US Creative team.
  • Responsible for writing and coming up with copy for memes and social video posts.
  • Own the production and social posting calendar for video content being posted via our project tracking tool (AirTable).
  • Being responsible for performing QC and overall optimization to ensure brand guidelines and best practices are implemented before the content publishes.
  • Being responsive to the Audience Development team's stats after content goes live to make tweaks and thumbnail selections.
  • Work closely with the Content Director, Brand Managers, Producers, and Development team to ideate and create new formats based on the brand and content needs based on data performance analysis.
  • Assist/oversee editorial process to execute on content.
  • Other duties as assigned by Vice President, Digital Studio (US) and Vice President, Creative (IN).
Requirements
  • 3+ years as an Associate Producer.
  • Mastery of the English language and a familiarity of English used in U.S. social media.
  • Experience with editorial and content curation.
  • Deep understanding of digital video trends, analytics, and publishing standards.
  • Strong writing skills in social media and short-form formats a plus.
  • Strong communication skills.
  • Personality profile to fit into a high-growth, entrepreneurial culture that requires teamwork and significant interaction with employees at all levels.
  • Ability to work with efficiently in a team, in a fast-paced environment.
  • Adaptability to automation & AI tools.
  • Highly organized and detail-oriented.
  • Naturally inclined to take initiative and problem-solve.
About This Team

Part of TMB's Creative organization, the talented producers, videographers, editors, photographers, and set stylists who are part of TMB's Video & Production teams produce hundreds of hours of programming for TMB's brands each year. Working on web, social, and streaming powerhouse brands, such as FailArmy, The Pet Collective, Taste of Home, and Family Handyman, they shine the spotlight on people and moments that connect communities through laughter, joy, and shared passions and pastimes. We are a tight-knit team that relies on communication and collaboration – working daily with social, producers, data, insights, content, sales, legal, and marketing teams.

Benefits

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work-life balance, generous time off, and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at [link].

India-specific benefits include comprehensive time off policies, maternity and paternity time off, health insurance & wellness benefits, access to mental health reimbursement, annual sport reimbursement, and home office reimbursement.

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit, and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This role is offered by TMB through Jukin Media India Private Limited.

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