Creative Producer
1 month ago
Trusted Media Brands is a leading community-driven entertainment company, powering content inspired and created by fans. Our portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms. We engage over 200 million consumers worldwide, sparking curiosity, fueling laughter, and inspiring people to live big, full, fantastic lives. Learn more about our brands, data-driven marketing solutions, award-winning licensing services, and more at our website.
Location:
Our office is located in Gurgaon, India. This role will be a hybrid in-office position, with the expectation of at least two (2) days per week in office.
About the Role:
As a Senior Producer, you will lead a team of Associate Producers in creating short- and long-form digital content for Reader's Digest, Poke My Heart, and People Are Awesome websites and social channels. You will manage the APs' workflow, ensure deadlines are met, and provide creative feedback to ensure each piece of content meets brand guidelines and is held to the highest quality standard. You will be a creative video expert with excellent writing skills, a deep understanding of short- and long-form video content production, and extensive knowledge of best practices for audience engagement and performance across our diverse platforms. You will be organized, able to multitask effectively, and eager to be part of a growing, award-winning video team.
About You:
You will be a dynamic and assertive leader who loves pushing boundaries and guiding your team toward a future ripe with possibilities. You will foster a culture in which delivering creative excellence, experimentation, and innovation are the norm. You will inspire and delight your colleagues with your bold yet strategically and fiscally sound creativity. You will encourage an environment in which ideas are eagerly shared, and support and mentoring are in the team's DNA. You will be deeply curious, a watcher, reader, and consumer of content, enabling you to spot opportunities through your own creative endeavors. You will be obsessed with your craft, staying abreast of video and digital entertainment trends, and applying your skills to the creation of dynamic, engaging social and OTT video experiences. You will be dedicated to bringing brand positioning and voice to life in your own and your team's production work and understand the inherent connection between compelling content and building deeper audience relationships.
Your Day-to-Day:
- Ensure the effective execution of creative vision for the Reader's Digest, Poke My Heart, and People Are Awesome video content
- Manage Associate Producers (APs) and their output
- Produce and manage all video content in conjunction with the studio production team in the US and India
- Craft compelling and relatable copy
- Support the US brand Producer and Creative team in the creation of franchise short-form clip-based content and oversee the editorial process needed to execute it
- Manage and track the brand's revolving slate of content
- Source and approve clips from acquisitions to curate the best content for the brand
- Perform QC and overall optimization before the content is published
- Work with the VP/Digital Studio (US) and Executive Producer to manage the team and establish programming creative and cadence across all major social platforms
- Work with the VP/Digital Studio – US and Executive Producer to plan original video that aligns with the brand's annual content themes and global content calendar
- Deliver projects with the highest quality in a timely manner
- Develop work plans and realistic timetables for video content
- Coordinate internal and external business requirements to define project objectives, tasks, and deliverables for projects, including coordinating with the US Digital Studio
- Lead by example and be willing to help with the entire spectrum of production work, from small to large productions to community engagement to posting for the channels
- Other duties as assigned by Vice President, Digital Studio (US) and VP/Creative (IN)
- Minimum of 5+ years of experience as a senior-level producer, director in a production environment (digital, production, broadcast, post)
- Knowledge and understanding of standard production/post-tech tools and workflow
- Excellent writer, preferably with experience writing for an audience based largely in the US
- Proficient in Adobe Premiere Pro, Frame.io, and other video production tools
- Deep knowledge of and experience creating high-performing content for all social platforms (Facebook, YouTube, Instagram, Twitter, Twitch, TikTok, Reddit, Snapchat, etc.)
- Passion for the content and subject matter of each assigned brand
- Experience executing from inception through editorial and completion of a project
- Strong organizational, presentation, and negotiation skills
- Self-motivated and willing to expand knowledge
- Solid leadership skills with the ability to communicate strategy and objectives clearly
Part of TMB's Creative organization, the talented producers, videographers, editors, photographers, and set stylists who are part of TMB's Video & Production teams produce hundreds of hours of programming for TMB's brands each year. Working on web, social, and streaming powerhouse brands, such as FailArmy, The Pet Collective, Taste of Home, and Family Handyman, they shine the spotlight on people and moments that connect communities through laughter, joy, and shared passions and pastimes.
Our Benefits:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off, and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at our careers page.
India Specific Benefits:
- Comprehensive Time Off policies
- Maternity and Paternity Time off
- Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
- Access to Mental Health Reimbursement
- Annual Sport reimbursement and Home office reimbursement
- Office with in-house kitchenette
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