Digital Marketing Analyst Lead

2 days ago

Noida, Uttar Pradesh, India beBeeData Full time ₹ 20,00,000 - ₹ 25,00,000
Job Description

We are seeking an analytical professional to take on a lead role in our data-driven organization.

The ideal candidate will have strong analytical skills and experience handling digital marketing data, with the ability to navigate various platforms and turn that data into meaningful insights for business stakeholders.

Key Responsibilities:
  • Analyze campaign effectiveness, customer behavior, and cross-channel attribution using advanced data queries.
  • Work across GA4 (or equivalent), plus other MarTech/AdTech data sources (CRM, ads, surveys, etc.).
Required Skills and Qualifications:
  • Digital Marketing Analytics: Experience with web analytics tools (GA4, Adobe Analytics, etc.), familiarity with common marketing channels (paid ads, SEO, email) and how their data is tracked.
  • SQL & Data Querying: Proficiency in extracting and manipulating data using SQL (BigQuery or similar databases), ability to optimize queries and handle mid-to-large datasets.
  • Multi-Source Data Wrangling: Comfortable cleaning, merging, and normalizing data from different platforms (CRM, ad platforms, surveys).
  • Data Visualization & Reporting: Skilled in creating dashboards and reports with Looker Studio, Tableau, Power BI, or equivalent tools, ability to present complex data in a clear, actionable format.
Benefits:

The ideal candidate will be a strong analytical thinker with excellent communication and stakeholder management skills. Experience working cross-functionally with product, marketing, or data engineering teams is highly valued.

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