Digital Media Strategist
3 weeks ago
This exciting opportunity is now available at Dentsu Creative. As a Digital Media Strategist, you will play a key role in implementing and supervising digital media activities for assigned brands.
Key Responsibilities- Formulate and execute engaging digital content and campaign strategies across relevant platforms for assigned brands.
- Manage and supervise social and digital presence of assigned brands, including overall execution, online response management, and maintenance of respective online media properties.
- Engage in hands-on interaction across online platforms, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, websites, mobile apps, blogs, forums, and more.
- Collaborate with internal teams to conceptualize and execute project and campaign requirements on a routine basis.
- Assist in formulating strategies by sharing creative input on ideas for campaigns based on primary experience interacting with online consumers and the brand.
- Prepare analysis, review, and reports on campaign effectiveness by tracking KPIs measuring the impact of social and digital media strategies.
- Plan and prepare monthly and quarterly campaign plans for the brand.
- Be actively involved in SEO, tech, media, and ORM efforts with support teams.
- Proactively respond and react to changes within online media networks.
- Responsible for managing and updating partner websites in collaboration with internal teams as deemed necessary.
- Master media workflow and respective online tools to aid the brand.
- Collaborate and guide immediate team members, Digital Media Executives.
- Manage and overcome routine challenges.
- Liaison with clients to maintain first-level contact with brand POCs.
- Attend and cover on-ground events and workshops as deemed necessary.
- Liaison with third-party vendors, influencers, partner firms on behalf of the brand for campaigns and projects.
- Maintain up-to-date knowledge of new trends in the digital industry for regular research and devise implementation of related studies and techniques.
Dentsu Creative is a leading advertising agency that offers a dynamic work environment and opportunities for growth and development.
Salary and BenefitsThe estimated salary for this position is ₹12,00,000 - ₹18,00,000 per annum, depending on experience.
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