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Strategic Consumer Insights Analyst
4 weeks ago
Team: NPD & Operations
Business: ZURU Edge
About the Role:
As a Consumer Insights Analyst, you will play a pivotal role in driving data-driven decisions by providing strategic insights into consumer trends and preferences. Your responsibilities include conducting market research studies, facilitating benchmark testing for leading brands, and conducting consumer perception studies to evaluate product efficacy.
Key Responsibilities:
- Conduct comprehensive market research to understand macro and micro trends for key and emerging markets/competitor brands.
- Facilitate Benchmark testing for market-leading brands to truly understand market characteristics from a technical perspective.
- Foster Consumer Perception Studies to understand the efficacy of the product and derive macro and micro claims for marketing.
- Gain Consumer Insights through Market Research Studies on pricing, product design, product quality, and product ingredients/components.
- Manage and communicate with a global network of testers, ensuring they meet survey deadlines and provide timely feedback.
- Oversee and maintain a global database of testers, continuously refining and updating the database to support ongoing research and testing.
- Engage in due diligence for all research and development initiatives with in-house and external factory partners.
- Collaborate with the NPD team to apply consumer insights to product development and manufacturing, and with the marketing team with content creation.
Requirements:
- 2+ years of experience in research, analytics, or marketing.
- Strong analytical and problem-solving abilities, with a keen attention to detail and a proactive approach to resolving issues.
- Advanced proficiency in Microsoft Excel and similar tools for data analysis.
- Strong communication skills, and ability to understand and communicate in verbal and written English.
- Ability to multi-task, take initiative, prioritize, stay organized, and manage time effectively.
- Willingness to take responsibility and be accountable for the work of the team.
Working at ZURU Toy Company:
At ZURU, we're passionate about creating innovative products that bring joy to children and families around the world. Our team is dedicated to delivering exceptional results and making a positive impact on our customers and the communities we serve.