Senior Digital Marketing Executive
2 weeks ago
**Company Overview**
Semco Infratech Pvt Ltd, a leading player in the energy sector, is seeking an experienced Senior Digital Marketing Executive to spearhead its digital marketing efforts.
**Job Summary**
We are looking for a seasoned professional with a proven track record in planning, executing, and optimizing digital marketing strategies to drive brand visibility and lead generation. The ideal candidate will have expertise in social media management, online advertising campaigns, search engine optimization (SEO), lead generation, and email marketing.
**Key Responsibilities**
Social Media Management:
- Develop and manage the company's presence across social media platforms including Facebook, Twitter, Instagram, and YouTube.
- Create engaging content to drive audience growth and interaction.
Online Advertising Campaigns:
- Plan and launch optimized paid and organic campaigns on platforms such as Google Ads, Facebook Ads, and YouTube.
- Leverage webinars, video marketing, and other channels to enhance brand awareness.
Search Engine Optimization (SEO):
- Conduct keyword research, optimize website content, and implement best practices to improve organic search rankings.
- Utilize SEO tools and techniques to enhance online visibility.
Lead Generation and Email Marketing:
- Design and execute lead-generation campaigns through targeted strategies.
- Create promotional emails and manage their distribution via various channels.
Data Analysis and Trend Monitoring:
- Analyze campaign performance metrics to refine strategies and maximize ROI.
- Stay updated with the latest trends and advancements in digital marketing and apply them to ongoing projects.
Collaboration:
- Work closely with cross-functional teams including content, design, and sales to align marketing efforts with business goals.
**Qualifications**
We are looking for a candidate with 5-7 years of experience in digital marketing, with a strong focus on campaign execution and lead generation. The ideal candidate will have proficiency in tools like Google AdWords, Google Analytics, Facebook Business Manager, and email marketing platforms. Strong understanding of SEO, PPC, and social media strategies is essential. Excellent analytical skills to assess campaign effectiveness and identify opportunities for improvement are also required. Exceptional communication and organizational skills are necessary to succeed in this role.
**Benefits**
As a Senior Digital Marketing Executive at Semco Infratech Pvt Ltd, you will have the opportunity to work with an industry leader in the energy sector. You will be part of a dynamic and collaborative work environment where you can shape and execute impactful marketing campaigns in a growing market segment. We offer a competitive salary range of ₹12,00,000 - ₹18,00,000 per annum, depending on experience and qualifications.
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