Digital Marketing Professional

2 weeks ago


Delhi, Delhi, India Orchids America LLC Full time
Senior Digital Marketing Specialist Opportunity

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to join our team at Orchids America LLC. This role offers a unique chance to leverage your expertise in e-commerce management, digital marketing, and content creation to drive business growth and enhance brand visibility.

About the Role:
  • E-commerce Management
    • Manage and maintain our company website, ensuring regular updates to homepage visuals and banners.
    • Develop and implement strategic promotional offers and seasonal campaigns.
  • Digital Marketing Strategy
    • Create engaging content for social media platforms, including LinkedIn, Pinterest, Facebook, Instagram, Twitter, and TikTok.
    • Design and execute effective B2C email marketing campaigns, incorporating content creation and targeted audience engagement.
    • Collaborate with external agencies to optimize impact and manage other digital marketing initiatives.
    • Maintain and improve our company's social media presence for enhanced visibility and SEO.
  • Content Creation & Visuals
    • Assist in photoshoots, ensuring high-quality visual content for our website and social media channels.
    • Curate visuals to align with our brand identity across all digital platforms.
  • Data Analysis & Competitive Research
    • Analyze performance data using tools like Zoho Analytics and Excel to derive actionable insights.
    • Monitor competitors' online activities to identify trends and opportunities.
  • Lead Generation & Outreach
    • Conduct research to identify potential leads and business opportunities.
    • Develop and execute cold-calling strategies to generate and nurture leads.
    Requirements:
    • Qualifications:
      • Proven experience in e-commerce management and digital marketing.
      • Strong proficiency in content creation (text, video, and images).
      • Familiarity with social media platforms and analytics tools.
      • Hands-on experience with email marketing platforms and strategies.
      • Ability to analyze data and derive actionable business insights.
      • Excellent organizational, multitasking, and communication skills.
      • Creative mindset with a keen eye for detail.
      Benefits:
      • Opportunity to work with a renowned luxury brand with global exposure.
      • Dynamic work environment that encourages creativity and innovation.
      • Salary Range: ₹4,800,000 - ₹7,200,000 per annum
      • Location: Saket, New Delhi


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