Senior Digital Marketing Specialist

13 hours ago


Delhi, Delhi, India Lotus Interworks Full time
Job Title:

Senior Digital Marketing Specialist
Location:

Remote
Job Type:

Full-Time
Shift Timings: 7PM - 4AM IST

Position Overview:

The Senior Digital Marketing Specialist will be responsible for creating, managing, and optimizing digital marketing campaigns across multiple channels. This role requires a data-driven approach to improve campaign performance, achieve business goals, and maximize return on investment (ROI).

Key Responsibilities:
  • Campaign Management: Develop, execute, and manage performance-driven campaigns across digital channels including Google Ads, Facebook Ads, and LinkedIn Ads.
  • Performance Optimization: Monitor and analyze campaign performance, adjusting strategies and tactics to improve key metrics such as CPC, CPA, and ROI.
  • Data Analysis: Utilize tools like Google Analytics, SEMrush, and others to track and report on campaign performance, providing insights and recommendations for optimization.
  • Budget Management: Oversee advertising budgets, ensuring effective allocation of resources and cost-efficiency.
  • A/B Testing: Design and implement A/B and multivariate tests to optimize ad creative, landing pages, and overall campaign effectiveness.
  • Strategic Planning: Develop and execute strategies for user acquisition, lead generation, and conversion optimization based on data-driven insights.

Qualifications:
  • Experience: Proven experience in performance marketing or digital advertising with a track record of successful campaign management.
  • Education: Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
  • Skills: Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager), strong analytical skills with experience using data analysis tools, knowledge of SEO/SEM, PPC, and conversion rate optimization, ability to manage budgets and understand financial metrics, excellent communication and teamwork skills, detail-oriented with strong problem-solving abilities.


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