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Performance Marketing Manager
2 weeks ago
- We are seeking an experienced Performance Marketer to join our team as a Freelance Meta Ads Specialist. The ideal candidate will have a proven track record of success in scaling D2C brands on Facebook and Instagram.
- The successful candidate will be responsible for planning, creating, and optimizing Meta Ads campaigns to achieve high ROAS and lower CPA.
- A strong understanding of Facebook Ads Manager, Pixel, and Retargeting strategies is essential for this role.
- Experience in ad creatives, audience segmentation, and funnel optimization will also be highly valued.
Responsibilities:
• Plan, create, and optimize Meta Ads campaigns (Facebook & Instagram)
• Analyze ad performance and optimize for better ROAS & lower CPA
• A/B test ad creatives, targeting strategies, and landing pages
• Work closely with the creative and marketing team to improve ad performance
• Stay updated with Meta Ads trends and D2C performance marketing strategies