Performance Marketing Manager

2 weeks ago

Surat, Gujarat, India Elvee Jewels Pvt Ltd Full time
Job Description

We are seeking a data-driven Performance Marketing Manager to lead our digital marketing efforts across paid channels. The ideal candidate will be responsible for designing, implementing, and optimizing performance marketing campaigns to drive growth, user acquisition, and revenue. This role requires expertise in paid search, social media advertising, programmatic, and affiliate marketing.

Key Responsibilities

  • Develop, execute, and optimize paid marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms.

  • Monitor and analyze performance metrics, generating actionable insights to improve campaign effectiveness and ROI.

  • Manage budgets effectively, ensuring maximum efficiency and cost-effectiveness in ad spend.

  • Work closely with the creative team to develop engaging ad creatives, landing pages, and A/B tests.

  • Collaborate with cross-functional teams, including product, content, and analytics, to align marketing strategies with business goals.

  • Conduct competitor analysis and market research to identify trends and opportunities.

  • Implement and manage conversion tracking, attribution modeling, and customer journey analysis.

  • Stay updated on industry trends, emerging technologies, and best practices in performance marketing.

  • Provide regular performance reports and insights to stakeholders.


Requirements

  • Develop, execute, and optimize paid marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms.

  • Monitor and analyze performance metrics, generating actionable insights to improve campaign effectiveness and ROI.

  • Manage budgets effectively, ensuring maximum efficiency and cost-effectiveness in ad spend.

  • Work closely with the creative team to develop engaging ad creatives, landing pages, and A/B tests.

  • Collaborate with cross-functional teams, including product, content, and analytics, to align marketing strategies with business goals.

  • Conduct competitor analysis and market research to identify trends and opportunities.

  • Implement and manage conversion tracking, attribution modeling, and customer journey analysis.

  • Stay updated on industry trends, emerging technologies, and best practices in performance marketing.

  • Provide regular performance reports and insights to stakeholders.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.

  • 3-5 years of experience in performance marketing, preferably in a fast-paced environment.

  • Proficiency in Google Ads, Facebook Ads Manager, and other paid media platforms.

  • Strong analytical skills with experience in tools like Google Analytics, Data Studio, and Excel.

  • Hands-on experience with A/B testing, conversion rate optimization, and landing page optimization.

  • Knowledge of SEO, email marketing, and affiliate marketing is a plus.

  • Excellent communication and project management skills.

  • Ability to adapt to changing market trends and work in a data-driven environment.



Benefits

  • Competitive salary and performance-based incentives.

  • Flexible work environment.

  • Opportunity for professional growth and development.

  • Collaborative and dynamic team culture.

  • Transport Facility Available.

  • Food Provided by Company.

  • Paid Leaves and other benefits as per industrial Standards.



Requirements
Develop, execute, and optimize paid marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms. Monitor and analyze performance metrics, generating actionable insights to improve campaign effectiveness and ROI. Manage budgets effectively, ensuring maximum efficiency and cost-effectiveness in ad spend. Work closely with the creative team to develop engaging ad creatives, landing pages, and A/B tests. Collaborate with cross-functional teams, including product, content, and analytics, to align marketing strategies with business goals. Conduct competitor analysis and market research to identify trends and opportunities. Implement and manage conversion tracking, attribution modeling, and customer journey analysis. Stay updated on industry trends, emerging technologies, and best practices in performance marketing. Provide regular performance reports and insights to stakeholders. Required Skills & Qualifications Bachelor's degree in Marketing, Business, or a related field. 3-5 years of experience in performance marketing, preferably in a fast-paced environment. Proficiency in Google Ads, Facebook Ads Manager, and other paid media platforms. Strong analytical skills with experience in tools like Google Analytics, Data Studio, and Excel. Hands-on experience with A/B testing, conversion rate optimization, and landing page optimization. Knowledge of SEO, email marketing, and affiliate marketing is a plus. Excellent communication and project management skills. Ability to adapt to changing market trends and work in a data-driven environment.

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