Market Research Strategist for Consumer Goods
7 days ago
We are seeking a skilled Market Research Specialist to collaborate with our cross-functional team. This role involves providing insights and solutions to inform brand strategy, based on consumer behavior and preferences.
About the Role:
This position requires working closely with multiple stakeholders to design and execute research studies. The ideal candidate will have experience in market research agencies and expertise in various research methodologies, including product testing, concept testing, segmentation, and brand health analysis. Strong analytical and communication skills are essential for interpreting research findings and presenting recommendations to stakeholders.
Responsibilities:
- Collaborate with internal stakeholders to provide insights and solutions on brand strategy
- Design and execute quantitative and qualitative research studies with external agencies
- Oversee the entire research process, including questionnaire development, fieldwork, and report analysis
- Develop and maintain expertise in various research methodologies
- Analyze and interpret research findings to inform business decisions
- Stay up-to-date with industry trends, competitor activity, and emerging research methodologies
Requirements:
- 2-4 years of experience in market research agencies (e.g., Kantar, Nielsen, Ipsos)
- Strong understanding of quantitative and qualitative research methodologies
- Excellent analytical, problem-solving, and communication skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Proficiency in Microsoft Office, especially PowerPoint
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