Retention Marketing Strategist

5 days ago


Gurgaon, Haryana, India Honasa Consumer Ltd. Full time
About Honasa Consumer Ltd.

We are a leading consumer goods company dedicated to delivering innovative and sustainable solutions for our customers.

Job Description

Campaign Design & Operations: Develop and execute customer lifecycle campaigns (Automated & Non-Automated) to boost repeat purchases and increase LTV from existing customers. Oversee the planning, execution, and launch of monthly/quarterly/annual sale events on Mamaearth to maximize revenue and engagement targets.

Campaign & Customer Analytics: Collaborate with the Analytics team to drive customer and campaign analytics, improving the efficiency of retention programs/campaigns. Focus on maximizing revenue, conversions, and engagement metrics.

Ownership of Retention Projects: Innovate, launch, and drive new retention marketing initiatives to build app base, customer engagement, and stickiness.

Skills Required:

  • Experience working with both App & Website.
  • Experience in campaign planning, execution, and measurement KPIs.
  • Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment.


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