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Senior Marketing Strategist

2 weeks ago

Gurgaon, Haryana, India Schneider Electric Full time
About the Position
As a Senior Marketing Strategist, you will be responsible for developing and driving best-in-class marketing plans for key target segments in India. You will work closely with sales leaders to focus on growth and utilize a thorough understanding of the local market to ensure that Schneider Electric is recognized as a leader within our target markets.

The ideal candidate should be a results-oriented, energetic person who is passionate about finding new and creative ways to increase user acquisition, engagement, and retention for our segment solutions.

Key Responsibilities
  • Develop and execute comprehensive segment marketing plans working with segment sales and marketing teams.
  • Optimize plans to deliver key business metrics for sales and marketing, including brand awareness, demand generation, marketing-generated and influenced revenue via an omnichannel approach.
  • Develops and executes hero product launch plans collaboratively with business stakeholders and marketing program manager.
  • Create sales collateral, customer testimonials, and tools to enable the sale function and support business sales.

Performance Measurement
  • Manage and optimize paid advertising, ABM campaigns across various platforms, including search, social, display network, and customized email drips.
  • Conduct A/B testing and multivariable experiments to improve conversion rates and other key performance indicators.
  • Create and manage a growth marketing dashboard to track and report on performance metrics.
  • Create demand and accelerate existing pipeline with targeted marketing techniques and fill a pipeline of leads for sales teams to develop.