Digital Optimization Specialist

1 day ago

Mumbai, Maharashtra, India beBeeSEO Full time ₹ 20,00,000 - ₹ 25,00,000
Search Engine Optimization (SEO) Leader

We are seeking an experienced SEO professional to spearhead our search engine optimization efforts and drive organic growth across all digital platforms.

About the Role
  • This is a leadership position that requires hands-on expertise in technical, on-page, and off-page SEO strategies.
  • The ideal candidate will have a strong understanding of search engine algorithms, ranking factors, and Google's quality guidelines.

Main Responsibilities:

Technical SEO
  • Audit websites to identify and resolve technical SEO issues such as site speed, crawl errors, duplicate content, XML sitemaps, robots.txt, canonical tags, etc.
  • Work with web developers to implement SEO-friendly structures, schemas, and architecture.
  • Ensure all website content is optimized for mobile-first indexing and Core Web Vitals.
Content Optimization & Collaboration
  • Partner with content and editorial teams to guide SEO-focused content strategy, including blogs, landing pages, and product pages.
  • Provide SEO guidelines and optimize metadata, headers, alt tags, and content structure.
  • Monitor and improve click-through rates (CTR) and engagement metrics for organic content.
Performance Tracking & Reporting
  • Monitor, analyze, and report SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
  • Track KPIs such as keyword rankings, organic traffic, bounce rate, domain authority, and conversions.
  • Provide regular insights and actionable recommendations to stakeholders.
Link Building & Outreach
  • Lead ethical and effective link-building campaigns to grow domain authority and traffic.
  • Establish relationships with relevant influencers, bloggers, and industry publishers for guest posting and collaborations.

Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field required.
  • 4+ years of hands-on SEO experience, including technical, on-page, and off-page SEO.
  • Proven track record of improving website traffic, SERP positions, and ROI from organic search.
Benefits

This role offers a competitive salary and opportunities for career advancement in a dynamic and innovative environment.

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