Senior Mass Marketing Business Development Specialist

2 weeks ago


Dehra Dūn, Uttarakhand, India Pidilite Industries Limited Full time
Role Overview

Pidilite Industries Limited is seeking a highly skilled Senior Mass Marketing Business Development Specialist to join its team. This role will be responsible for driving high-scale user connects in assigned geographies, promoting the adoption of mass products, and ensuring efficient coordination with agencies.

Key Responsibilities
  1. User Data Collection: Gather and maintain accurate user data to inform business decisions.
  2. User Connects: Establish and maintain high-scale connections with users to drive product adoption.
  3. Coordination with Agencies: Collaborate with agencies to facilitate effective communication and connection establishment.
  4. Competition Fighting/Share Gain Initiatives: Develop and implement strategies to compete effectively in the market and gain share.
  5. Promoter Management: Utilize promoters to collect user information, provide on-job training, and ensure compliance with designed systems.
Requirements
  • 3-12 years of experience in sales and marketing with a focus on mass marketing.
  • Bachelor's degree in civil engineering or diploma in civil engineering.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
Working Conditions

This role requires working in a fast-paced environment with multiple stakeholders. The ideal candidate should be able to multitask, prioritize tasks effectively, and meet deadlines.

Compensation

The estimated annual salary for this role is ₹25 lakhs - ₹35 lakhs depending on location and experience.



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