Salesforce Marketing Cloud Expert

4 weeks ago

Gurgaon, Haryana, India ConsultBae India Private limited Full time
About the Role

We are seeking a highly skilled and experienced Salesforce Marketing Cloud consultant to join our team. The ideal candidate will have a deep understanding of SFMC's capabilities, strong technical proficiency, and a proven track record of successfully implementing and integrating SFMC with Salesforce products and other marketing tools.

Key Responsibilities
  • Setup, implement, and integrate Salesforce Marketing Cloud across multiple channels, including Email, SMS, WhatsApp, Push notifications, and Custom Dashboards.
  • Execute strategies using Marketing Cloud Personalization, Data Cloud, and Datora integration.
  • Develop, implement, and optimize automations and journeys for daily operations, ensuring efficiency and accuracy.
  • Configure and manage SFMC components: Email Studio, Mobile Studio (Push, SMS, WhatsApp), Contact Builder, Audience Builder, Automation Studio, Journey Builder, Reporting, and Einstein features.
  • Write and troubleshoot SQL queries, HTML, and CSS for dynamic email functionalities.
  • Hands-on work experience with API triggers and 3rd party integration.
  • API Promotional/Transactional and promotional campaigns.
  • Provide ongoing production support, analyze issues, and implement solutions to ensure system stability and performance.
  • Collaborate with cross-functional teams, guiding customers through the implementation and best practices of Marketing Cloud solutions.
  • Develop user stories, functional specifications, and project plans in coordination with stakeholders.
  • Conduct client meetings to understand business needs and tailor SFMC solutions accordingly.
  • Track and manage project progress, providing regular updates to stakeholders.
  • Serve as the primary client contact, offering guidance on marketing best practices and resolving complex scenarios.
  • Conduct Knowledge Transfer (KT) and act as a Subject Matter Expert (SME) to the delivery team throughout the project, ensuring customer success.
About the Company

ConsultBae India Private Limited is a global innovation and consulting partner for enterprises and startups. We help the IT landscape to sow and nurture digital-first business outcomes. We engage end-to-end, driving faster realization of viable outcomes on Customer Engagements, Campaign RoIs, Accelerated Product GTMs, and Design Thinking Led Experiences.

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