Salesforce Marketing Cloud Integration Specialist

4 weeks ago

Gurgaon, Haryana, India Cloudare Technologies Full time

We are seeking a highly skilled and experienced Salesforce Marketing Cloud consultant to join our team at Cloudare Technologies. The ideal candidate will have a deep understanding of SFMC s capabilities, strong technical proficiency, and a proven track record of successfully implementing and integrating SFMC with Salesforce products and other marketing tools. This role demands a combination of technical expertise, project management skills, and hands-on experience in marketing automation.

Key Responsibilities:
  • Setup, implement, and integrate Salesforce Marketing Cloud across multiple channels, including Email, SMS, WhatsApp, Push notifications, and Custom Dashboards.
  • Execute strategies using Marketing Cloud Personalization, Data Cloud, and Datorama integration.
  • Develop, implement, and optimize automations and journeys for daily operations, ensuring efficiency and accuracy.
  • Configure and manage SFMC components: Email Studio, Mobile Studio (Push, SMS, WhatsApp), Contact Builder, Audience Builder, Automation Studio, Journey Builder, Reporting, and Einstein features.
  • Write and troubleshoot SQL queries, HTML, and CSS for dynamic email functionalities.
  • Hands-on work experience with API triggers and 3rd party integration.
  • API Promotional/Transactional and promotional campaigns.
  • Provide ongoing production support, analyze issues, and implement solutions to ensure system stability and performance.
  • Collaborate with cross-functional teams, guiding customers through the implementation and best practices of Marketing Cloud solutions.
  • Develop user stories, functional specifications, and project plans in coordination with stakeholders.
  • Conduct client meetings to understand business needs and tailor SFMC solutions accordingly.
  • Track and manage project progress, providing regular updates to stakeholders.
  • Serve as the primary client contact, offering guidance on marketing best practices and resolving complex scenarios.
  • Conduct Knowledge Transfer KT and act as a Subject Matter Expert (SME) to the delivery team throughout the project, ensuring customer success.

Preferred Certifications:
(Not necessary to possess all certifications)

  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Administrator
  • Salesforce Marketing Cloud Developer
  • Salesforce Marketing Cloud Consultant
  • Salesforce Data Cloud Consultant
  • Salesforce Marketing Cloud Personalization Accredited

Requirements:

  • Bachelor s or master s degree in computer science, Information Technology, Marketing, or a related field.
  • Minimum 3-5 years of relevant experience in Salesforce Marketing Cloud implementation and integration.
  • Strong client handling and communication skills.
  • Experience in the automotive industry is a plus.
  • In-depth technical expertise in SFMC and familiarity with Salesforce CRM, MarTech, and AdTech solutions.
  • Ability to understand business requirements, develop technical strategies, and create effective solutions.
  • Proven experience with Salesforce product integrations.
  • Proficiency in Agile methodologies and strong facilitation skills.
  • Understanding of Marketing Automation, Data Governance, Security, and Compliance best practices.
  • Location: Gurugram (Gurgaon), with occasional travel to Pune as required.

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