Digital Marketing Strategist

7 days ago


Indore, Madhya Pradesh, India Advantal Technologies Limited Full time

About Us:

Advantal Technologies Limited is a pioneering company at the forefront of digital excellence.

Our Vision:

We strive to be the leading provider of innovative digital marketing solutions, empowering businesses to thrive in the ever-evolving digital landscape.

Job Title:

Digital Marketing Manager

Overview:

This role involves developing, implementing, and optimizing digital marketing campaigns across all channels, ensuring seamless integration with our brand's overall strategy.

Key Responsibilities:

  • Design and execute result-driven digital marketing strategies to enhance brand visibility and lead generation.
  • Manage all digital marketing channels, including SEO, SEM, PPC, email marketing, content marketing, and social media.
  • Plan and execute paid advertising campaigns on Google Ads, LinkedIn, Facebook, and other relevant platforms.
  • Conduct keyword research, on-page/off-page SEO, and competitor analysis to improve organic rankings.
  • Optimize website performance, landing pages, and user experience for better conversion rates.
  • Monitor and analyze campaign performance, generate reports, and provide actionable insights.
  • Collaborate with content creators, designers, and developers to ensure cohesive branding and messaging.
  • Stay updated with the latest industry trends, digital marketing technologies, and best practices.

Required Skills & Qualifications:

  • Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media marketing.
  • Hands-on experience with marketing tools like Semrush, Zoho, and Mailchimp etc.
  • Excellent analytical and data-driven decision-making skills.
  • Proficiency in content marketing, email marketing, and paid ad campaigns.
  • Strong understanding of web technologies and CMS platforms (WordPress, Drupal, etc.).
  • Ability to manage multiple projects and meet deadlines.
  • Excellent communication and leadership skills.

Benefits:

  • Competitive salary and performance-based incentives.
  • Opportunity to work with a dynamic and innovative team.
  • Professional growth and learning opportunities.
  • Flexible work culture and supportive environment.


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