Senior Creative Leader

3 days ago

Jaipur, Rajasthan, India beBeeCreative Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Description

As a senior creative leader, you will develop and execute a content strategy that drives brand engagement and conversion across multiple marketing channels.

The role requires strong leadership skills to manage and scale small to mid-sized content teams. You will collaborate closely with cross-functional teams including product, design, and marketing to understand target personas and develop relevant content themes.

  • Develop and lead the overall content strategy for the audience segment, aligned with business goals and objectives.
  • Collaborate with team members to ideate and execute engaging narratives around hair health, product education, and customer stories.
  • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.
Required Skills & Qualifications

To succeed in this role, you will need:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.

Additionally, you should have a strong understanding of SEO principles, social trends, and email marketing.

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