
Digital Marketing Growth Expert
2 days ago
As a Paid Media Specialist / Manager, you will be responsible for driving growth for brands across industries through performance, creativity, and innovation.
We are looking for an experienced professional to partner with leading brands and deliver ROI-driven campaigns across digital platforms.
- Plan, launch, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), and other digital channels.
- Manage end-to-end campaign management: audience research, keyword targeting, ad creation, bid strategy, and performance tracking.
- Analyze campaign data to provide insights, improve ROI, and scale budgets effectively.
- Collaborate with design and content teams to create compelling ad creatives and copy.
- Stay updated with the latest trends, algorithm changes, and ad-tech innovations.
- Prepare performance reports for internal teams and clients with clear KPIs (CPC, CTR, ROAS, etc.).
Requirements:
- 2-5 years of experience in paid media / performance marketing (agency experience preferred).
- Strong hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads Manager.
- Familiarity with programmatic and e-commerce platforms is a plus.
- Excellent analytical skills and proficiency in Google Analytics, Tag Manager, and reporting dashboards.
- Ability to manage multiple accounts and deliver ROI-driven results.
- Google/META certifications will be an added advantage.
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