
Future-Focused User Advocate
4 days ago
We are seeking a Product Growth Specialist to drive user adoption and engagement for our super app, built for MSME business owners. This role bridges Product, Marketing, and Customer Experience teams, ensuring users not only download the app but actively engage with it and derive value.
Key Responsibilities:
- User Onboarding & Adoption:
- Design seamless onboarding flows (in-app guides, walkthroughs, videos, tooltips).
- Collaborate with CX to resolve onboarding issues promptly.
- Track onboarding completion rates and reduce early-stage drop-offs.
- Feature Communication & Education:
- Develop structured release communication plans (in-app announcements, email campaigns, push notifications, FAQs, videos).
- Translate complex product features into simple, user-friendly messaging.
- Work with Marketing to ensure consistent user education campaigns.
- User Engagement & Retention:
- Create strategies to drive repeat usage, including gamification, challenges, and rewards.
- Monitor DAU, MAU, churn, and feature adoption metrics – design interventions to improve them.
- Data & Experiments:
- Run A/B tests and growth experiments to increase adoption and retention.
- Utilize analytics tools (Mixpanel, Firebase, GA) to track user journeys and identify drop-off points.
- Define and report growth KPIs to leadership.
- Cross-Functional Collaboration:
- Work closely with Stakeholders to prioritize features enhancing user experience.
- Collaborate with Marketing for adoption campaigns and CX for user training.
- Act as the voice of the user for continuous product improvements.
Key Requirements:
- Experience in Product Growth / Growth Marketing / Product Management.
- Strong interest in Product Management, SaaS, or Growth Marketing.
- Familiarity with analytics tools (Mixpanel, Firebase, GA4, Amplitude, etc.).
- Strong communication and storytelling skills.
- Experience in SaaS, B2B2C, or community-driven platforms is a plus.
- Ability to think creatively, test rapidly, and iterate based on results.
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