Strategic Marketing Lead

7 days ago

Gurgaon, Haryana, India Protein World Full time

We are a dynamic group of companies spanning health, telecoms, recruitment, and construction, united by a mission to empower the Indian middle class.

Through our businesses, we aim to raise vibrations, inspire self-actualization, and improve lives—whether through innovative health products, global job placements, or residential construction projects.

Based in our office on a five-acre plot owned by the group, we are in the midst of an exciting transformation.

Over the next year, this land will become a state-of-the-art IT business center, complete with a gym, health store, and telecom infrastructure, creating a thriving ecosystem for our ventures.

We are seeking a Strategic Marketing Lead who shares our passion for breaking the mould of traditional marketing roles, someone who thrives on adventure, embraces versatility, and wants to play a key role in supporting our mission.

Role Overview

We are seeking a versatile marketer with a strong foundation in marketing principles and the ability to deeply understand and connect with consumers.

This is a proactive role, requiring someone who can adapt to diverse products—whether health, recruitment, or telecoms—and strategically target the right audience using the most effective mediums.

The ideal candidate will have a high level of integrity, positivity, and optimism.

They should be a problem-solver, able to work across multiple markets (India, UK, USA) and adapt marketing strategies for various products and demographics.

Main Responsibilities:

  • Develop and execute marketing campaigns for diverse products, tailored to the Indian, UK, and USA middle-class markets.
  • Understand and implement core marketing principles to target specific customer groups effectively.
  • Identify the best marketing mediums (social media, TV, print, digital, etc.) to maximize campaign reach and effectiveness.
  • Conduct market research to deeply understand customer behavior, preferences, and pain points.
  • Use insights to craft compelling marketing messages and strategies that resonate with target audiences.
  • Manage end-to-end campaigns for health, recruitment, telecoms, and other products.
  • Ensure consistency across all channels while tailoring strategies to specific platforms and audiences.
  • Switch seamlessly between different products, markets, and mediums.
  • Develop creative and flexible marketing solutions that suit the unique demands of each campaign.
  • Work closely with cross-functional teams to ensure alignment between marketing efforts and overall business goals.
  • Partner with content creators, designers, and external agencies to deliver high-quality campaigns.
  • Track and analyze campaign performance, using data to refine strategies and improve results.

About Us

We are a visionary team working on exciting projects across diverse industries and products.

We make an impact: Create campaigns that improve lives and resonate with middle-class audiences globally.

Our collaborative environment values creativity, integrity, and positivity.

We offer opportunities for growth: Develop your skills across markets, mediums, and products while making meaningful contributions.

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