Senior Digital Marketing Director

4 days ago


Bengaluru, Karnataka, India GenY Medium Full time

About the Job

We are seeking a Senior Digital Marketing Director to lead our performance marketing team at GenY Medium.

Job Overview

The successful candidate will be responsible for delivering high-performing paid media campaigns, driving business growth and expansion within the performance marketing vertical. Key responsibilities include developing and executing complex media plans, managing cross-functional teams, and tracking analytics implementation initiatives.

Responsibilities:

  • Drive the planning, execution, and monitoring of paid media campaigns for lead generation and e-commerce clients.
  • Develop and execute strong digital media recommendations with supporting validation.
  • Setup, analyze, and optimize campaigns to maximize performance.
  • Manage the testing, QA, QC, and debugging of analytical/tagging code.
  • Work with cross-functional teams to manage processes and ensure timely delivery.
  • Design and document analytics tracking specifications for various digital channels.
  • Train, monitor, mentor & upskill the Paid Media team and manage career growth paths.
  • Produces clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance.
  • Takes complete ownership of Media Plans and Projects to ensure timely and in-budget delivery.

Requirements:

  • Bachelor's degree in technology, information technology, marketing, business, or equivalent degree and related experience.
  • 5+ years of experience within performance marketing.
  • Strong quantitative, analytical & mathematical skills.
  • Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.
  • Understanding of media concepts and terms, creative and budget requirements.
  • Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel.
  • High level of understanding around the Google Analytics console and advanced code requirements and configuration.
  • Excellent communication skills and ability to present ideas, verbally and in writing.

About Us

GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

Based in Bangalore, we have a 100+ strong team and have won the digital mandates of several iconic national/MNC brands.

Estimated Salary: ₹ 1,500,000 - ₹ 2,500,000 per annum


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