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Lead CRM Strategist

2 weeks ago

Rajahmundry, Andhra Pradesh, India beBeecrm Full time ₹ 80,00,000 - ₹ 1,01,00,000

About Us

At Twenty Twenty Digital, we maximise growth through strategic storytelling for our clients.

We offer a variety of services including paid ads, content creation, PPC, SEO, and website development. Our team understands client values, vision, KPIs, data, and audiences as an extension of their internal teams.

Job Description

We are seeking a CRTM Manager to lead CRM strategy across multiple clients to enhance client relationships, drive customer engagement, and boost business growth.

Your role includes developing and implementing multi-channel CRM campaigns, leveraging data analytics, and collaborating across departments for cohesive customer communications.

Key Responsibilities:
  • Manage day-to-day client relationships ensuring satisfaction by addressing requests, troubleshooting issues, and providing strategic CRM guidance.
  • Plan, develop, and implement targeted CRM campaigns to increase customer engagement, retention, and conversion rates.
  • Work closely with clients to ensure timely, relevant, and aligned CRM campaigns that promote new products, drive sales, and enhance customer satisfaction.
  • Segment customer lists to deliver personalised campaigns to targeted audiences, optimising the customer journey.
  • Employ a test-and-learn approach to continually optimise campaigns using A/B testing, analytics, and feedback.
  • Develop and implement a comprehensive customer lifecycle strategy to maximise customer lifetime value.
  • Ensure accurate and compliant customer databases, implementing best practices for data hygiene and security.
  • Utilise data and analytics to measure campaign performance and generate actionable insights.
Requirements & Qualifications

We are looking for individuals with a Bachelor's degree in Marketing, Business, or a related field who have proven experience in CRM management within a marketing agency or similar environment.

You should also possess proficiency with CRM software and tools such as Klaviyo or similar platforms.

Strong analytical skills and market segmentation experience are also essential.

In addition, you should have excellent communication and sales skills, proficient in project management, able to work independently and remotely, and have ecommerce or digital marketing experience.