Digital Growth Specialist

2 weeks ago

Noida, Uttar Pradesh, India beBeeMarketer Full time ₹ 8,00,000 - ₹ 15,00,000
Job Title: Engagement Manager

At our company, we strive to create a career of purpose and passion for our team members. We aim to build premium digital products that simplify and enhance everyday lives.

About the Role:

We seek a growth-focused marketer with 1–4 years of experience in bottom-funnel performance marketing, specializing in user retention and engagement. This role focuses on driving key KPIs such as renewals, offer redemptions, and CTR across owned communication channels including SMS, push notifications, email, and WhatsApp.

  • Key Responsibilities:
  • Plan, execute, and optimize user engagement journeys for app and web via CRM channels.
  • Build lifecycle marketing campaigns to drive renewals and maximize member value.
  • Run targeted experiments across channels (push, SMS, WhatsApp, email) to improve CTR and conversions.
  • Own campaign performance metrics – track and analyze KPIs (open rate, CTR, conversion, churn rate).
  • Collaborate with product, data, design, and business teams to build scalable retention strategies.
  • Use analytics tools to segment users and identify engagement drop-offs or winback opportunities.

Required Skills and Qualifications:

The ideal candidate will have experience with tools like CleverTap, MoEngage, WebEngage, or similar. Solid knowledge of CRM channels: SMS, push notifications, email, WhatsApp is required. Data-first mindset with comfort in reading dashboards and deriving insights is essential. Creative problem-solver with a passion for driving measurable growth.

Benefits:

Our goal is to provide a work environment that fosters creativity, innovation, and collaboration. We offer competitive compensation packages, comprehensive benefits, and opportunities for professional growth and development.

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